Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility
| Autor: | van Reijmersdal, Eva A., Walet, Marieke, Gudmundsdóttir, Andrea |
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| Zdroj: | Marketing Intelligence & Planning, 2024, Vol. 42, Issue 7, pp. 1214-1233. |
| Databáze: | Emerald Insight |
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