Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective

Autor:	Amenuvor, Fortune Edem, Akasreku, Frank, Mensah, Kobby A.
Zdroj:	Marketing Intelligence & Planning, 2023, Vol. 41, Issue 7, pp. 903-922.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-03-2023-0082 Zobrazit plný text záznamu