Autor:	Souto Maior, Cecilia, Mantovani, Danielle, Pinto, Diego Costa, Ferreira, Mário Boto
Zdroj:	Marketing Intelligence & Planning, 2022, Vol. 40, Issue 7, pp. 821-836.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-03-2022-0117 Zobrazit plný text záznamu