A laddering study of motivational complexities in mobile shopping

Autor:	Park, Ha Eun, Yap, Sheau Fen Crystal, Makkar, Marian
Zdroj:	Marketing Intelligence & Planning, 2019, Vol. 37, Issue 2, pp. 182-196.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-03-2018-0104 Zobrazit plný text záznamu