Leveraging the power of online social networks: a contingency approach

Autor:	Fen Crystal Yap, Sheau, Kwai Choi Lee, Christina
Zdroj:	Marketing Intelligence & Planning, 2014, Vol. 32, Issue 3, pp. 345-374.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-03-2013-0048 Zobrazit plný text záznamu