The influence of price location on reference-price ads

Autor: Cheng, Yin-Hui, Chuang, Shih-Chieh, Lee, Chao-Feng, Kao, Chiao-Ying
Zdroj: Marketing Intelligence & Planning, 2022, Vol. 41, Issue 1, pp. 83-94.
Databáze: Emerald Insight