The influence of price location on reference-price ads
Autor: | Cheng, Yin-Hui, Chuang, Shih-Chieh, Lee, Chao-Feng, Kao, Chiao-Ying |
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Zdroj: | Marketing Intelligence & Planning, 2022, Vol. 41, Issue 1, pp. 83-94. |
Databáze: | Emerald Insight |
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