The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
| Autor: | Finoti, Lucas, Didonet, Simone Regina, Toaldo, Ana Maria, Martins, Tomás Sparano |
|---|---|
| Zdroj: | Marketing Intelligence & Planning, 2017, Vol. 35, Issue 3, pp. 298-315. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|