Autor:	Cordeiro, Rafaela Almeida, Ponchio, Mateus Canniatti, Mazzon, José Afonso
Zdroj:	Marketing Intelligence & Planning, 2016, Vol. 34, Issue 6, pp. 795-809.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-01-2015-0008 Zobrazit plný text záznamu