The social side of innovation: peer influence in online brand communities

Autor:	Wang, Nan, Lv, Tian, Wang, Liya, Guo, Aifang, Ma, Zhenzhong
Zdroj:	Management Decision, 2023, Vol. 61, Issue 10, pp. 2994-3016.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MD-09-2022-1185 Zobrazit plný text záznamu