Marketing automation and the scope of marketers' heuristics

Autor:	Guercini, Simone
Zdroj:	Management Decision, 2023, Vol. 61, Issue 13, pp. 295-320.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MD-07-2022-0909 Zobrazit plný text záznamu