Pricing myopia: do leading companies capture the full value of their pricing strategies?
| Autor: | Carricano, Manu |
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| Přispěvatelé: | Liozu and Andreas Hinterhuber, Stephan |
| Zdroj: | Management Decision, 2014, Vol. 52, Issue 1, pp. 159-178. |
| Databáze: | Emerald Insight |
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