“Contagious” brands: Are they safe from coronavirus?

Autor:	Bigne, Enrique, Simonetti, Aline, Shih, Diana Y.W.
Zdroj:	Management Decision, 2023, Vol. 62, Issue 1, pp. 163-182.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MD-02-2023-0162 Zobrazit plný text záznamu