Development of marketing capabilities scale in banking sector

Autor:	Hardeep Chahal, Jagmeet Kaur
Zdroj:	Measuring Business Excellence, 2014, Vol. 18, Issue 4, pp. 65-85.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MBE-06-2013-0037 Zobrazit plný text záznamu