Using online reviews to explore consumer purchasing behaviour in different cultural settings
Autor: | Zhong, Qiuyan, Liang, Shuyuan, Cui, Li, Chan, Hing Kai, Qiu, Yue |
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Zdroj: | Kybernetes, 2018, Vol. 48, Issue 6, pp. 1242-1263. |
Databáze: | Emerald Insight |
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