An integrated framework of digital content marketing implementation: an exploration of antecedents, processes, and consequences

Autor:	Jami Pour, Mona, Karimi, Zahra
Zdroj:	Kybernetes, 2023, Vol. 53, Issue 11, pp. 4522-4546.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/K-02-2023-0178 Zobrazit plný text záznamu