Scaring the bras off women : The role of threat appeal, brand congruence, and social support in health service recruitment coping strategies
| Autor: | Mayer, Jessica, Zainuddin, Nadia, Russell-Bennett, Rebekah, Mulcahy, Rory Francis |
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| Zdroj: | Journal of Service Theory and Practice, 2019, Vol. 29, Issue 3, pp. 233-257. |
| Databáze: | Emerald Insight |
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