Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
| Autor: | Maja Šeric, Irene Gil-Saura, Alejandro Mollá-Descals |
|---|---|
| Zdroj: | Journal of Service Theory and Practice, 2016, Vol. 26, Issue 1, pp. 2-27. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|