Brand meaning cocreation: toward a conceptualization and research implications

Autor:	Tierney, Kieran D., Karpen, Ingo O., Westberg, Kate
Zdroj:	Journal of Service Theory and Practice, 2016, Vol. 26, Issue 6, pp. 911-932.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JSTP-06-2015-0137 Zobrazit plný text záznamu