The development of the “Water Campaign” : Combining social marketing and intervention mapping
| Autor: | Blanchette, Lyne M.G., van de Gaar, Vivian M., Raat, Hein, French, Jeff, Jansen, Wilma |
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| Zdroj: | Journal of Social Marketing, 2016, Vol. 6, Issue 4, pp. 318-334. |
| Databáze: | Emerald Insight |
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