Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign

Autor:	Donovan, Robert J., Jalleh, Geoffrey, Drane, Catherine
Zdroj:	Journal of Social Marketing, 2024, Vol. 14, Issue 2, pp. 250-263.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JSOCM-07-2023-0159 Zobrazit plný text záznamu