Promoting respite for carers of people with dementia: a case study of social marketing effectiveness in hard to reach audiences
| Autor: | Phillipson, Lyn, Hall, Danika Valerie, Johnson, Keryn Marie, Cridland, Elizabeth, Fielding, Elaine, Neville, Christine, Hasan, Helen |
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| Zdroj: | Journal of Social Marketing, 2022, Vol. 12, Issue 4, pp. 456-472. |
| Databáze: | Emerald Insight |
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