In the mood for [the right kind of] social marketing communication : How congruity between consumer mood and message framing influences intentions to recycle

Autor:	Anghelcev, George, Sar, Sela
Zdroj:	Journal of Social Marketing, 2014, Vol. 4, Issue 1, pp. 38-57.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JSOCM-04-2013-0025 Zobrazit plný text záznamu