With whom do consumers interact? : Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception
Autor: | Duong, Hue Trong, Nguyen, Long Thang Van, Vu, Hong Tien |
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Zdroj: | Journal of Social Marketing, 2019, Vol. 10, Issue 1, pp. 18-37. |
Databáze: | Emerald Insight |
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