With whom do consumers interact? : Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception
| Autor: | Duong, Hue Trong, Nguyen, Long Thang Van, Vu, Hong Tien |
|---|---|
| Zdroj: | Journal of Social Marketing, 2019, Vol. 10, Issue 1, pp. 18-37. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|