Possible key factors for Brazilian publicly traded companies to adopt a sponsorship strategy
| Autor: | de Alcântara, Jessica Nunes, de Benedicto, Gideon Carvalho, da Silva, Sabrina Soares |
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| Zdroj: | Journal of Strategy and Management, 2019, Vol. 12, Issue 4, pp. 429-446. |
| Databáze: | Emerald Insight |
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