A trial engagement? Innovative free and other service trials
Autor: | Bednall, David H.B., Oppewal, Harmen, Laochumnanvanit, Krongjit, Nguyen, Cuc |
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Zdroj: | Journal of Services Marketing, 2018, Vol. 32, Issue 1, pp. 46-56. |
Databáze: | Emerald Insight |
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