Functional vs relational benefits: what matters most in affinity marketing?

Autor:	Koritos, Christos, Koronios, Konstantinos, Stathakopoulos, Vlasis
Zdroj:	Journal of Services Marketing, 2014, Vol. 28, Issue 4, pp. 265-275.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JSM-10-2012-0213 Zobrazit plný text záznamu