Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research
| Autor: | Wetzels, Ruud, Wetzels, Martin, Lemmink, Jos G.A.M., Grewal, Dhruv, Kuppelwieser, Volker |
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| Zdroj: | Journal of Services Marketing, 2024, Vol. 38, Issue 9, pp. 1117-1131. |
| Databáze: | Emerald Insight |
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