Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity

Autor:	Saxena, Garima, Jain, Sheetal, Mishra, Sita
Zdroj:	Journal of Services Marketing, 2023, Vol. 37, Issue 8, pp. 1018-1031.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JSM-06-2022-0217 Zobrazit plný text záznamu