Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value

Autor:	Hussain, Ali, Abbasi, Amir Zaib, Hollebeek, Linda D., Schultz, Carsten D., Ting, Ding Hooi, Wilson, Bradley
Zdroj:	Journal of Services Marketing, 2021, Vol. 36, Issue 3, pp. 398-415.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JSM-05-2020-0164 Zobrazit plný text záznamu