Wellbeing implications of BoP marketing: a service ecosystem approach
| Autor: | Shukla, Yupal, Singh, Ramendra, Dwivedi, Prabhat, Chatterjee, Ravi |
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| Zdroj: | Journal of Services Marketing, 2023, Vol. 37, Issue 7, pp. 883-894. |
| Databáze: | Emerald Insight |
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