Customer development-product development dilemmas in startup firms: a qualitative investigation into founder's involvement

Autor:	Eesley, Dale T., Sharma, Yukti, Singh, Ramendra, Sindhav, Birud
Zdroj:	Journal of Research in Marketing and Entrepreneurship, 2023, Vol. 25, Issue 3, pp. 455-476.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRME-02-2022-0014 Zobrazit plný text záznamu