Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Autor: | Wang, Tien, Thai, Trung Dam-Huy, Yeh, Ralph Keng-Jung, Tamariz Fadic, Camila |
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Zdroj: | Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 2, pp. 275-293. |
Databáze: | Emerald Insight |
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