Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
| Autor: | Wang, Tien, Thai, Trung Dam-Huy, Yeh, Ralph Keng-Jung, Tamariz Fadic, Camila |
|---|---|
| Zdroj: | Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 2, pp. 275-293. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|