Digital consumer engagement: examining the impact of native advertising exposure in a social network

Autor:	Sussman, Kristen L., Bright, Laura F., Wilcox, Gary B.
Zdroj:	Journal of Research in Interactive Marketing, 2022, Vol. 17, Issue 4, pp. 544-561.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-10-2021-0265 Zobrazit plný text záznamu