The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type

Autor:	Zhang, Yajun, Shao, Zhuoyan, Zhang, Jin, Wu, Banggang, Zhou, Liying
Zdroj:	Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 2, pp. 166-181.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-09-2022-0286 Zobrazit plný text záznamu