Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase

Autor:	Puligadda, Sanjay, Coyle, James R., Ni, John
Zdroj:	Journal of Research in Interactive Marketing, 2021, Vol. 15, Issue 4, pp. 709-728.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-09-2019-0149 Zobrazit plný text záznamu