Email is evil! : Behavioural responses towards permission-based direct email marketing and gender differences

Autor:	Mahmoud, Ali Bassam, Grigoriou, Nicholas, Fuxman, Leonora, Hack-Polay, Dieu, Mahmoud, Fatina Bassam, Yafi, Eiad, Tehseen, Shehnaz
Zdroj:	Journal of Research in Interactive Marketing, 2019, Vol. 13, Issue 2, pp. 227-248.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-09-2018-0112 Zobrazit plný text záznamu