Email is evil! : Behavioural responses towards permission-based direct email marketing and gender differences
Autor: | Mahmoud, Ali Bassam, Grigoriou, Nicholas, Fuxman, Leonora, Hack-Polay, Dieu, Mahmoud, Fatina Bassam, Yafi, Eiad, Tehseen, Shehnaz |
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Zdroj: | Journal of Research in Interactive Marketing, 2019, Vol. 13, Issue 2, pp. 227-248. |
Databáze: | Emerald Insight |
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