The use of social media among business-to-business sales professionals in China : How social media helps create and solidify guanxi relationships between sales professionals and customers
Autor: | Keith E. Niedermeier, Emily Wang, Xiaohan Zhang |
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Zdroj: | Journal of Research in Interactive Marketing, 2016, Vol. 10, Issue 1, pp. 33-49. |
Databáze: | Emerald Insight |
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