From tech to touch: self-concept and testimonials in AR try-on versus website

Autor:	Aleem, Aihoor, Loureiro, Sandra Maria Correia, Martinho, Jéssica
Zdroj:	Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 3, pp. 446-462.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-07-2023-0222 Zobrazit plný text záznamu