The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits

Autor:	Li, Gang, Zhao, Zhihuang, Li, Lan, Li, Yuanbo, Zhu, Mengjiao, Jiao, Yongxin
Zdroj:	Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 1, pp. 38-53.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-07-2022-0222 Zobrazit plný text záznamu