Brand community integration and satisfaction with social media sites: a comparative study

Autor:	Clark, Melissa, Black, Hulda G., Judson, Kimberly
Zdroj:	Journal of Research in Interactive Marketing, 2017, Vol. 11, Issue 1, pp. 39-55.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-07-2015-0047 Zobrazit plný text záznamu