Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement
| Autor: | Elsharnouby, Mohamed H., Mohsen, Jasmine, Saeed, Omnia T., Mahrous, Abeer A. |
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| Zdroj: | Journal of Research in Interactive Marketing, 2021, Vol. 15, Issue 4, pp. 571-591. |
| Databáze: | Emerald Insight |
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