I’ll laugh, but I won’t share : The role of darkness on evaluation and sharing of humorous online taboo ads

Autor:	Lee, Seung Hwan (Mark), Alan BrandtJr, Groff, Yuni, Lopez, Alyssa, Neavin, Tyler
Zdroj:	Journal of Research in Interactive Marketing, 2017, Vol. 11, Issue 1, pp. 75-90.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-05-2016-0037 Zobrazit plný text záznamu