Why should you respond to customer complaints on a personal level? The silent observer's perspective
| Autor: | López-López, Inés, Palazón, Mariola, Sánchez-Martínez, José Antonio |
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| Zdroj: | Journal of Research in Interactive Marketing, 2021, Vol. 15, Issue 4, pp. 661-684. |
| Databáze: | Emerald Insight |
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