Impact of brand community supportive climates on consumer-to-consumer helping behavior
| Autor: | Liao, Junyun, Wang, Wei, Du, Peng, Filieri, Raffaele |
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| Zdroj: | Journal of Research in Interactive Marketing, 2022, Vol. 17, Issue 3, pp. 434-452. |
| Databáze: | Emerald Insight |
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