In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Autor:	Moes, Anne, Fransen, Marieke, Fennis, Bob, Verhagen, Tibert, van Vliet, Harry
Zdroj:	Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 3, pp. 457-474.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-03-2021-0097 Zobrazit plný text záznamu