In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
Autor: | Moes, Anne, Fransen, Marieke, Fennis, Bob, Verhagen, Tibert, van Vliet, Harry |
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Zdroj: | Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 3, pp. 457-474. |
Databáze: | Emerald Insight |
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