How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
| Autor: | López, Manuela, Sicilia, Maria, Verlegh, Peeter W.J. |
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| Zdroj: | Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 1, pp. 154-171. |
| Databáze: | Emerald Insight |
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