Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing

Autor:	Labrecque, Lauren I., Peña, Priscilla Y., Leonard, Hillary, Leger, Rosemary
Zdroj:	Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 970-999.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-02-2024-0073 Zobrazit plný text záznamu