Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory
Autor: | Hsieh, Jung-Kuei, Kumar, Sushant |
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Zdroj: | Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 4, pp. 688-708. |
Databáze: | Emerald Insight |
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