Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention
| Autor: | Chong, Sin-Er, Ng, Siew-Imm, Basha, Norazlyn Kamal, Lim, Xin-Jean |
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| Zdroj: | Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 865-899. |
| Databáze: | Emerald Insight |
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